Promotional flyers are an effective and inexpensive advertising tool that can generate high levels of engagement with a target audience. Research conducted by the Data & Marketing Association showed that 48% of consumers either visited the shop advertised, requested extra information, or bought a product after receiving a leaflet through their door.
The purpose of a flyer is to spark a customer’s interest and then hold their attention for long enough that they will absorb the message presented to them and act on it. From a design point of view, there are many issues to consider when creating your flyer, including understanding your target audience, creating an effective focal point, and carefully employing the most appropriate images and fonts.
What follows are Gold Rabbit’s top 5 tips on how to design a professional flyer that will engage with your audience and generate a positive response:
Clear messaging. You have just a few seconds to capture your audience’s attention. A concise message, emphasising the key information, should be clearly presented.
Style and images. Use your company brand guidelines to determine the right professional style, image, and colour. Always remain consistent with your branding. Aim for a distinctive visual style that compliments existing branding.
Layout. Plan your layout thoroughly. It can be helpful to experiment with different layout compositions to see what works best before you commit to a final design.
Create a strong call to action. What do you want people to do after they have read your flyer? Give them a reason to respond. This may be a promotional discount, or a free sample or survey.
Research shows that flyer distribution continues to be a cost-effective way to engage with a wide range of customers. By paying close attention to these important design tips, you can create quality professional flyers that will be a valuable resource in promoting your business or event.