Discover 5 Tricks to Create an Eye-catching Flyer

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

An eye-catching flyer is an effective and inexpensive advertising tool that can generate high levels of engagement with a target audience. Research conducted by the Data & Marketing Association showed that 48% of consumers either visited the shop advertised, requested extra information, or bought a product after receiving a leaflet through their door.

The purpose of a flyer is to spark a customer’s interest and then hold their attention for long enough that they will absorb the message presented to them and act on it. From a design point of view, there are many issues to consider when creating your eye-catching flyer, including understanding your target audience, creating an effective focal point, and carefully employing the most appropriate images and fonts.

What follows are Gold Rabbit’s 5 tricks to help you create an eye-catching flyer that will engage with your audience and generate a positive response: 

Eye-catching flyer

#1

Clear messaging. You have just a few seconds to capture your audience’s attention. A concise message, emphasising the key information, should be clearly presented.  

#2

Font and size. Typography can play an important role in setting the theme and mood. Using text hierarchy can draw people to the most important information.

#3

Style and images. Use your company brand guidelines to determine the right professional style, image, and colour. Always remain consistent with your branding. Aim for a distinctive visual style that compliments existing branding.

#4

Layout. Plan your layout thoroughly. It can be helpful to experiment with different layout compositions to see what works best before you commit to a final design.

#5

Create a strong call to action. What do you want people to do after they have read your flyer? Give them a reason to respond. This may be a promotional discount, or a free sample or survey.

 Research shows that flyer distribution continues to be a cost-effective way to engage with a wide range of customers. By paying close attention to these important design tricks, you can create an eye-catching flyer that will be a valuable resource in promoting your business or event.

Related Posts:

Subscribe to our mailing list

Got a Project in Mind?

Use our Quick Quote Calculator for an estimate on your projects.

Leave a Message

Address

Gold Rabbit Ltd, The Boathouse, Brighouse, West Yorkshire, HD6 1PP

© Copyright 2020 Gold Rabbit Ltd Company Number: 11385910 Registered Office: 22 Camm Street, Brighouse, HD6 1UE  Website Created by Grinning Graphics