Branded Party Invitation Designs for Utopia’s children’s party service.
Utopia offer a children’s party hire service where they offer exclusive use of their facilities and their café for parties, complete with catering and a series of fun activities. Available at their gymnasiums Utopia Brighouse and Utopia Wakefield, their party hire service is run by Utopia’s qualified coaches, who supervise fun games and activities.
As part of the party service package, Utopia wanted to offer customers well designed and branded party invitations that they could use to invite their friends to the event. Utopia wanted these party invitation designs to be colourful and bright and to capture the feeling of excitement and anticipation so that the children would look forward to the day. Utopia also wanted their logo presented clearly at the top of the invitation. They requested that our design also include spaces where the invitations could be personalised. They wanted spaces where the child hosting the party could add their name, enter the date and time that the party will take place, and a space where the invited child could confirm if they will be attending. They wanted two invitation designs, one for their location in Brighouse and another for their gymnasium in Wakefield.
We reviewed Utopia’s design brief and made notes to clarify and ensure we understood what they wanted us to achieve. We also spent time researching various party invitation designs for inspiration for our designs. We experimented with layout ideas, and various design ideas using Utopia’s younger age group brand colours.
We developed a colourful, party themed design with balloons and party streamers to underline the design theme. Once we decided on an effective layout design, we created spaces on the front side of the invitation, where the party organiser can add important details about the party, including the time and date of the event. We also created a space on the back for information addressed to parents, including safety information like appropriate clothing, and directions and a map to help them find the location. We decided to maintain a similar design for the party invitations for Utopia Wakefield and Utopia Brighouse, labelling each design ‘Utopia Wakefield’ and ‘Utopia Brighouse’ respectively, and adjusting the details to include the respective addresses. We placed the Utopia logo centred at the top of the front of the invitation.
We presented Utopia with mock-ups of several party invitation design and layout ideas and asked for their impressions and feedback. Utopia loved the party-themed design elements and suggested minor changes to the layout. We refined the design, and, upon Utopia’s approval of the revisions, we sent them a digital file with the final party invitation designs included, ready for printing.
“Gold Rabbit did a fantastic job with our rebrand project. They were quick to understand what we were looking for. They listened, and they really kept us informed throughout the project. We love the new logos, and the exterior design for our Wakefield gym is just how we wanted it. Gold Rabbit are a delight to work with. If you’re looking for talented Graphic Designers for a design or branding project, I can highly recommend Gold Rabbit!”
Kirstie Limbert – MD