Revell Ward are a Yorkshire based accountancy firm established in 2008 to provide compliance and strategic services to business and individuals. They offer sound advice that helps their clients with effective business planning, business improvement, and tax planning.
Revell Ward were planning to launch a new service, a private client tax service for individuals, trustee’s, and business owners, tailored to helping with wealth management and tax affairs. They requested a new design for an information booklet that would present this information in the right way to potential customers. They wanted the design to be understated and professional with simple layouts. They stressed that the booklet should not resemble typical accountancy marketing material, and that it did not include stock images.
Following our brief, we researched the company further to get a fuller understanding of their brand, how they want to come across to clients, and the kind of clients they wanted to engage with. Closely consulting their brand guidelines throughout the project, we created several new designs that aligned with their brief and complimented their existing branding. We presented these design ideas to Revell Ward, ranging from the simple to the more stylised, to demonstrate a variety of different directions we could take the design, and to solicit more feedback from them that would help shape the final designs.
Revell Ward were happy to proceed with a simple design with tasteful graphics that complimented their brand. They are now using the booklets to attract new customers and to give additional advice to clients who have expressed interest. They have since asked us to revise some of their other printed material and marketing packs to align them with the new design.