Teachers Matter is the magazine of Spectrum Education Ltd, a New Zealand based company dedicated to transforming education globally. They inspire educators to teach effectively, bridging the gap between teaching and learning. First published in 2008, the magazine is distributed throughout Australasia. Published quarterly, it includes a range of articles written by education experts aimed at teachers and other education professionals.
Teachers Matter wanted a new design team but were keen to ensure the magazine design maintained the visual style, layout and colour schemes that had been used in previous issues. They felt that some design elements needed a fresh new direction. They pointed to some existing layout designs, text boxes, illustrations and vector art that they wanted to improve upon.
We reviewed previous issues to learn more about the magazine’s design style and we worked hard to evaluate areas for improvement. We put a plan in place to bring in new designs, designing fresh layouts, vector art and illustrations, enhancing the general visual style that they wanted to stay close to. With each article having its own unique message, it was crucial to absorb the content so that we could source and edit the most complementary images. To preserve a consistent style, our new designs were subtle but distinct enough to move the magazine design towards a fresh new direction that they wanted.
Teachers Matter were delighted with our designs. They were pleased with new additions and felt that they added something extra to the magazine. We have since agreed to work with Teachers Matters on a series of future issues.