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EdShift required a modern, bold logo design that above all else appealed to children and young people and would help them develop a brand strong enough to engage with young people on social media and within the performing arts. They wanted the logo and branding to evoke a sense of hope and performance and specified that they wanted a “grungy” and “edgy” design that would look striking online and on printed media resources.
EdShift’s educational ethos is centred around effecting a shift in thinking and perceptions in sensitive and difficult subjects.
We began by sketching and exploring different ways to show movement, to represent a shift from previous thinking towards seeing things in a new light. Performance is a key element in spreading the message, so we incorporated a traditional stage costume mask into the logo. The mask also plays on the notion of masks representing transformation and a shift in perception in the performing arts. The icon is bold and flat. We decided to keep the logo monotone but to compliment the brand with a strong colour palette that would present well on merchandise, online, and on printed brochures. The font is intended to complement the bold icon by mirroring the soft lines and monotone style.
“It’s like you’ve put a contraption to my brain, sucked all the ideas out of it and somehow made sense of it and created MY VISION – “How do you do it? How have you just….done that…I am literally bamboozled. And yes I have just resurrected that word but there are no other words. You just GET IT and I can not thank you enough for EVERYTHING you have done in bringing this digital vision to life.”
EdShift CIC
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