About East Riding Youth Dance

A community dance programme for young people aged 9 - 18 in East Riding of Yorkshire.

East Riding Youth Dance (ERYD) is a community dance programme that operates within the East Riding of Yorkshire. Programmes are aimed at young people aged 9 – 18, with weekly sessions taking place in Bridlington, Beverley, Pocklington and Withernsea. East Riding Youth Dance runs weekly sessions as part of a 12-week programme. Participants work closely with professional dance artists, providing a platform for those with little or no previous background in dance to have a fun, energetic and engaging experience.

ERYD offers classes in a range of dance styles, including contemporary and street dance. Young people are supported and encouraged to develop their creative technique and dance skills. A highlight of the East Riding Youth Dance programme is their annual Platform event, the biggest youth dance platform in the area. At this event, participants can showcase their development across the sessions and take part in the group’s original dance piece. East Riding Youth Dance is open to all young people, aiming to inspire and engage young people in the art of dance – even those who have tried dancing before. Their team of professional dance artists work alongside dedicated support workers to make sure their young students have the best possible experience.

East Riding Youth Dance were looking for graphic designers to create a series of marketing assets to promote and spread the word about their dance programmes across East Riding of Yorkshire. We met with ERYD to discuss the design brief and learn more about their organisation and the programmes they offer. They explained that their goal was to raise awareness of East Riding Youth Dance in the East Riding of Yorkshire area and generate more interest in their dance programmes. They wanted us to design a tri-fold flyer, a pull up banner, and a collection of social media post template and banner designs. They wanted the designs to be vibrant, energetic, and eye-catching, to appeal to young people and encourage them to sign up and get involved.

We discussed ERYD’s target audience, their brand, and any design features that they wanted us to include in the designs. We also established a timetable to work through the designs by order of priority to ensure we have completed each design on schedule. Throughout the design process, we presented ERYD with drafts of design ideas and encouraged their feedback to ensure they were happy with the final designs.

What They Said

“Gold Rabbit designed a fresh brand for our community dance programme, accompanied with social graphics to create a coherent vibe across the board. It’s refreshing to work with designers who ‘get’ the style you’re trying to encapsulate and deliver so efficiently!”

Lauren Frost – East Riding Youth Dance