VAC (Voluntary & Community) formerly known as ‘Voluntary Action Calderdale) is a charity that has been supporting, championing, and strengthening the positive impact of the Calderdale Voluntary and Community Sector on local lives and communities since 2000. They develop and deliver needs-led services and projects aimed at improving local lives and communities. A strong, recognised name within the local VCS landscape, over the past 5 years VAC have expanded their services and operational support to different areas of the UK, including developing ‘Quality for Health & Wellbeing,’ a nationwide quality assurance system for groups and organisation delivering health and wellbeing services. When we first met with VAC, they explained how since they’ve expanded, they felt that their branding was the weakest part of their marketing and communication. They felt it was time to rebrand and create a new identity that better represents their services and brand values. They wanted to stand head and shoulders above other Voluntary Action organisations across Yorkshire and the UK. In 2018, VAC began working with wider communities beyond Calderdale and were considering changing their name to reflect this. Internally, VAC decided to rename ‘Voluntary Action Calderdale’ to ‘Voluntary and Community’ to accurately reflect their services and allow them to appeal to a wider geographical audience.

We also worked with VAC again to conduct a rebrand for their quality assurance standard ‘Quality for Health and Wellbeing.’ See Quality for Health and Wellbeing Case Study here.