What they asked for
Leaflet Design to promote CORE’s Sustainability Management Service
One of the key services that CORE offers to clients is their Sustainability Management service. They wanted a graphic design team to create a branded leaflet design to promote and explain the benefits of their Sustainability Management service to potential clients.
They wanted the leaflet design to be understated, with a branded cover page design and a professional and stylish layout that centred the key information about the service they wanted to promote.
What we did
We brainstormed ideas while reviewing the information CORE provided about their Sustainability Management service for the leaflet. We experimented with various layout and design ideas and colour schemes that we thought would work well, would present the key information most clearly, and capture the right tone that the CORE team were looking for.
For the cover page, we decided to create a border across the middle of the page, and sourced and cropped a simple, filtered image of light bulbs for the top half, hinting at the sustainable energy theme in the leaflet. We placed CORE’s logo at the centre and titled the leaflet below the border, with contact details listed at the bottom. We developed a faded black and grey dotted pattern and used it to underlie the cover page layout. For the inside pages, we continued with a simple layout design that highlighted the key information clearly. We presented the key points in a series of bullet points that outlined the details of CORE’s sustainability management service and the benefits of improved efficiency and environmental awareness that CORE’s service would bring to their clients.
We developed a branded border for the bottom of each page, with CORE’s logo at the centre. We designed icons to represent the elements of CORE’s Sustainability Management service, including Energy Management, Low Carbon Strategy, and Waste, and placed them in a faded style as an understated background element in the design. Throughout the design process, we ensured we kept CORE’s goals in mind. They wanted the leaflet to be clearly branded, with an understated and simple layout design to give it a professional look.
We sent CORE examples of the leaflet designs we were working on and paid close attention to their feedback and suggestions. We made a few minor adjustments to refine the leaflet to ensure the CORE team were completely happy with the design. We sent the digital file of the final design to the printers and arranged to have them delivered to CORE’s office.
What They Said
“We can highly recommend Gold Rabbit for their excellent design work and fast turnaround. They have delivered football sponsorship boards, display advertising artwork and marketing collateral for us following our recent rebrand and we have been delighted with the quality and timescale. Most of all, the team are really easy to deal with which is so important when everyone is busy and time is scarce. They are local too, which is another great reason for supporting them.”
Gareth Henderson – Chairman